Super Car Driver Secret Meet — Silverstone, 2024

The Secret Meet, hosted by Supercar Driver (SCD), is not just an event; it's an exclusive experience designed for supercar and hypercar enthusiasts to showcase and celebrate their passion. In 2024, this illustrious gathering relocated to the iconic Silverstone Grand Prix Circuit for the first time, marking a significant evolution in its history. The venue, renowned for its rich motorsport heritage, offered expansive space and a remarkable backdrop, elevating the entire experience. PERON Automotive, having participated for several years, found this year's event to be the largest and most impressive yet, further highlighted by the favorable weather—a dry and pleasant day that starkly contrasted the previous year's heavy rain.

On the day Silverstone was a dynamic hub of automotive activity, where attendees had the opportunity to see, hear, and feel the power of some of the world's most exclusive vehicles in action. Car owners demonstrated their vehicles' prowess on the track, roaring down Silverstone's famous straights and sweeping corners. Alongside these exhilarating track activities, the event featured a curated display area where the latest models and revered classics were showcased.

Additionally, the Secret Meet created a vibrant marketplace atmosphere where leading dealers, including PERON Automotive, and manufacturers set up booths to present their latest products and services. This arrangement provided a platform for networking, business, and the exchange of ideas, enhancing the community feel of the event and making it a perfect blend of entertainment, commerce, and passionate exchange. As long-standing participants, PERON Automotive has witnessed the growth of the event year after year, and the move to Silverstone allowed us to connect with an even larger and more engaged audience, solidifying The Secret Meet as a cornerstone event in the automotive calendar.

At the Secret Meet, PERON Automotive, in collaboration with Litchfield Motors, showcased a lineup of high-performance vehicles, each featuring an Akrapovič exhaust systems renowned for their iconic sound and superior performance. Our prominent presence at the event significantly elevated the profile of the Akrapovič brand among the elite audience of automotive enthusiasts and industry professionals. The exclusive setting of the Secret Meet, combined with the high visibility of our displays and dynamic vehicle demonstrations, not only enhanced brand awareness but also cemented Akrapovič’s reputation as a leading provider of high-performance exhaust systems.

Our display featured notable models such as PERON's V10 Audi R8, Litchfield Motors’ Nissan GT-R Nismo and LM1 GT-R Nismo alongside their BMW M2 (G87). These vehicles served as live examples of how Akrapovič exhaust systems transform vehicle acoustics and performance, offering attendees a firsthand experience of the systems' dramatic impact. The sounds of these engines, amplified by Akrapovič's engineering, resonated throughout the venue, drawing attention and admiration from the crowd. 

In addition to vehicle showcases, we also featured interactive displays where attendees could see, touch, and learn more about Akrapovič products up close. These displays highlighted the meticulous craftsmanship and advanced technology behind each system, providing tangible insights into the brand's impact on automotive performance. Our team was actively engaged throughout the event, connecting with existing customers and building relationships with potential new ones. This direct interaction helped deepen understanding of the Akrapovič brand and its offerings, demonstrating our commitment to excellence and innovation in the automotive industry.

Akrapovič is renowned for elevating the capabilities of already impressive vehicles, focusing particularly on enhancing acoustics alongside performance and aesthetics. This expertise in engineering exceptional exhaust systems allows Akrapovič to resonate deeply with the needs of high-performance supercars and hypercars.

The transformative impact of Akrapovič systems extends beyond mechanical enhancements, enriching the auditory experience of each vehicle significantly. Utilising advanced materials such as titanium and carbon fibre, these exhaust systems not only achieve significant weight reduction and optimal exhaust flow but also refine the auditory signature of the vehicles. The distinctive sound profile—deep, resonant, and robust—crafted by Akrapovič, amplifies the thrill of driving, making every rev a statement of power and each acceleration a symphony of performance.

Akrapovič provides its advanced exhaust solutions either through the performance aftermarket or directly from the manufacturer, depending on the vehicle model. This ensures that clients can enjoy the Akrapovič experience whether they are customising a vehicle they already own or purchasing a new one with a system pre-installed.

Akrapovič’s collaboration with factory motorsport teams offers invaluable insights and opportunities for advanced research and development. Their involvement in endurance motorsport testing on some of the world’s most challenging tracks, such as the 24 Hours of Le Mans, underscores their commitment to excellence. Recently, Akrapovič contributed to the 2024 victory at Le Mans by providing the exhaust technology for the winning Ferrari 499P hypercar, showcasing their capability to enhance performance and durability under extreme conditions. This rigorous testing ensures that Akrapovič's engineering is thoroughly proven on the race track before products are offered to consumers.

This comprehensive approach to enhancing vehicle acoustics, performance and aesthetics, backed by robust motorsport validation, positions Akrapovič as a leader at prestigious automotive events like The Secret Meet. Their commitment to quality and performance makes them a standout contributor to the automotive industry, renowned for pushing the boundaries of vehicle enhancement technology.

PERON Automotive capitalised on The Secret Meet as an excellent opportunity for networking and strengthening relationships within the high-end automotive community. Engaging with established business partners such as Assetti Performance, and forming new connections, allowed us to reinforce our strong presence in the industry. These interactions kept us attuned to market dynamics and opened avenues for potential collaborations and partnerships.

This event also served as a valuable platform to connect with both new and existing customers, showcasing the latest in exhaust system technology and gathering direct feedback. Discussions throughout the day served in helping to identify emerging trends and adjust our strategies to better meet the evolving demands of the market. This direct engagement is crucial for maintaining customer loyalty and expanding our market reach, ensuring that PERON Automotive remains at the forefront of automotive excellence.

The opportunity to interact directly with such an enthusiastic and knowledgeable audience at The Secret Meet was invaluable for reinforcing Akrapovič's market position and expanding our network. It underscored the importance of being present at such high-calibre events where we can effectively showcase the advanced technologies, engage with our target market, and strengthen both Akrapovič's and PERON Automotive's positions in the performance aftermarket.

As we look forward to the future, PERON Automotive is enthusiastic about our upcoming summer tour across the UK, featuring our V10 Audi R8 and our brand new BMW M2 (G87). This tour is designed to enhance our connections within the automotive community and showcase our unwavering commitment to providing superior exhaust solutions. Our tour will include strategic stops at key players in our aftermarket dealer network and select vehicle dealerships. We will continue to support our dealers robustly, maintain the availability of our high-quality products, and further boost the profile and awareness of the Akrapovič brand across the UK throughout 2024.

Meanwhile Akrapovič is continuing to relentlessly push the boundaries of innovation and excellence within the automotive exhaust industry. As regulations on emissions and noise become increasingly stringent worldwide, Akrapovič not only meets these challenges but also continues to set new standards with its forward-thinking approach to product development and compliance. This commitment ensures that all Akrapovič products adhere to, and often surpass, the most rigorous global standards while delivering unmatched performance enhancements.

In the world of high-performance automobiles, the sound of the engine plays a crucial role in the overall driving experience. Akrapovič, renowned for its mastery in enhancing vehicle acoustics, is leading the charge in preserving the iconic sounds of supercars, especially as the industry shifts towards hybrid technologies. With the increasing popularity of performance-focused hybrid vehicles, maintaining the exhilarating sound that drivers expect has become a pivotal focus of Akrapovič's development strategy.

Akrapovič is currently involved in exciting projects with some of the most prestigious names in the automotive industry. These projects include developing specialized exhaust systems for high-profile vehicles such as the:

• Ferrari Purosangue
• Mercedes-AMG C 43 (W206) / C 63 (W206)
• Porsche Cayenne E-Hybrid / S E-Hybrid / S / Turbo E-Hybrid (536.2).